As consumers look for a line of credit on the equity they’ve built up in their homes, are they using the terms “Home Equity Line of Credit” or “HELOC” when they search the Internet? We compared these two terms in tools provided by Google and found that since early 2014, “Home Equity Line of Credit" is searched for more often than "HELOC". Western states prefer to search for “HELOC” while east coast states have more of a preference to search for “Home Equity Line of Credit". It seems you can’t really go wrong by adding the term “rates” to your HELOC or Home Equity communications and landing pages.
We used Google Trends and Google Adwords to obtain this data