Search Trends:
Home Equity Line of Credit vs. HELOC


As consumers look for a line of credit on the equity they’ve built up in their homes, are they using the terms “Home Equity Line of Credit” or “HELOC” when they search the Internet? We compared these two terms in tools provided by Google and found that since early 2014, “Home Equity Line of Credit" is searched for more often than "HELOC". Western states prefer to search for “HELOC” while east coast states have more of a preference to search for “Home Equity Line of Credit". It seems you can’t really go wrong by adding the term “rates” to your HELOC or Home Equity communications and landing pages.

Search Level by State:
Home Equity Line of Credit

Search Level by State:
HELOC

33100
Average Monthly Searches in US for:
Home Equity Line of Credit
18100
Average Monthly Searches in US for:
HELOC

Search Volume by Month

Top Search Terms Related to Home Equity Line of Credit

  • equity loan
  • home equity loan
  • home equity rates
  • home equity calculator
  • home equity loans
  • heloc
  • chase home equity
  • home loan calculator
  • pnc home equity
  • heloc rates

Top Search Terms Related to HELOC

  • heloc rates
  • heloc loan
  • heloc mortgage
  • heloc calculator
  • home equity loan
  • line of credit
  • heloc rate
  • what is heloc
  • heloc loans
  • heloc payment
We used Google Trends and Google Adwords to obtain this data