Search Trends:
Home Loan vs. Home Loans


If you're thinking about communicating with home buyers but aren't sure whether to reach out with the keyword "home loan" or "home loans" understand that over twice as many people are searching for "home loans" online. Depending on where you are located in the northwest, you can probably get away with using either term in your communications. However, a look at the related words for each keyword shows that people looking for a "home loan" may also be looking for a home equity loan, whereas people looking for "home loans" are looking for very specific types of loans. Depending on what you're wanting to communicate, it may be better to go with a keyword like "mortgage."

Search Level by State:
Home Loan

Search Level by State:
Home Loans

8,100
Average Monthly Searches in US for:
Home Loan
18,100
Average Monthly Searches in US for:
Home Loans

Search Volume by Month

Top Search Terms Related to Home Loan

  • equity loan
  • home equity loan
  • home equity
  • home mortgage
  • home mortgage loan
  • mortgage
  • home loan calculator
  • home loan bank
  • home loans
  • home loan rates

Top Search Terms Related to Home Loans

  • caliber
  • caliber home loans
  • home loan
  • bank home loans
  • bad credit loans
  • usda
  • usda home loans
  • usda loans
  • fha home loans
  • fha loans
We used Google Trends and Google Adwords to obtain this data