What word should you use to attract home buyers to your website and have them instantly understand what you're selling, mortgage or loan? It turns out that both keywords have received the same average monthly search volume over the past two years, with the rocky mountain area and Florida preferring the keyword "mortgage" and the south midwest preferring the keyword "loan." But if we look at the related terms for both keywords, we can see that the keyword "mortgage" is strongly correlated with other keywords related to mortgages. The keyword "loan," however, is not. When people search for the general keyword "loan" they could be searching for student loans, auto loans and even loan forgiveness. Both keywords appear to be trending up over the past two years, but the data shows that it's a safer bet to reach home buyers with the keyword "mortgage."
We used Google Trends and Google Adwords to obtain this data