As people look to refinance their homes, they're likely looking to answer two questions: does it make financial sense for me to refinance my home and what are the best rates I can get? When we analyze popular search terms related to both of these questions we can see that the results split pretty evenly. However, looks can be deceiving. Although the average monthly searches for the term "Refinance Calculator" are higher than the average monthly searches for the term "Refinance Rates," over the past two years, more people appear to be rate shopping rather than looking for a refi calculator over the last 12 months. It also appears that the term "Refinance Rates" is more closely associated with home mortgages, while a "Refinance Calculator" can also be associated with auto loans in the minds of Internet searchers. Keep this in mind in your upcoming promotions.
We used Google Trends and Google Adwords to obtain this data