Marketing Insight Survey Questions for Banks and Credit Unions

Measuring your brand awareness helps you know where you stand in your account holders’ minds. You can ask them anything from how they first learned of you to why they chose your bank or credit union. The survey question bank below will help kick-start your next brand awareness survey.

Timing Tip: We recommend sending this survey one to two days after an account opening.


How did you first learn of us?

Internet Search
Referred by a Friend
Seeing a Branch Location
Community Event
Newspaper
Billboard
Already a Customer
Other

Why did you choose [Bank_Name]? Please choose one.

Convenient Locations
Better Rates
Lower Fees
Friendly Service
Recommended by Friend or Family
Electronic Banking Options
Other

How do you get your news? Please choose all that apply.

Local News Website
National News Website
Social Media
Local Newspaper
National Newspaper
Local TV News
Network TV News
Cable TV News
Other

Have you seen or heard our ads on any of the following? Please choose all that apply.

Internet Search
TV
Newspaper
Magazine
Billboard
Radio
Internet Search
Third-Party Website

Did you visit our website before choosing to open an account?

Yes
No

How would you describe your feelings toward the volume of email you receive from us?

Too Little
Just Right
Too Much
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