Millennials aren't the easiest generation to communicate with. But taking the time to understand what content is useful to us is a great first step. As a millennial, I thought I might be able to speak on behalf of all millennials, for a minute, to shed some light on this subject.
It’s a misconception that millennials don’t care about financial information. Actually it’s quite the opposite. Millennials crave financial advice because we face so many financial stresses. Things like mounting student loan debt, uncertain job prospects and a shaky stock market have plagued our generation. Couple that with an estimated 53% of millennials reporting not having someone they trust for financial guidance and 68% feeling like they are misunderstood by their bank. Millennials just don’t feel like they have anyone to help them, and that’s your opportunity. So, instead of sharing information that comes off as a sales pitch, try showing you understand what we’re going through. Be there for us and provide content that can help us better understand what we should be doing with our finances.
We all know that millennials enjoy communicating on social channels, but what you may not know is that we also use those channels to talk about our finances. In fact, millennials are driving 40% of the financial conversation on Facebook today. Keep that in mind.
Statistics on what the average millennial is saving, how much we should have in an emergency fund and what apps we can use to manage our finances are the types of things banks and credit unions should be sharing with us on social media. This type of information will engage your millennial audiences because we’re looking for it. That’s why I put a few graphics together for bank and credit union marketers to rebrand and reuse on your own social channels.
Below are some examples of information I’d personally find useful and interesting to look at. They’re all 100% free to download, repurpose and use however you see fit.